CROSS is the Faith-Based Service Brand of SEI.

What We Stand For

Christian: Holding Christ's values & principles
Resource: Time, Talent, Money, People
Optimization: Maximize efficiency & effectiveness
Support: Capable of bearing; strengthen
Systems: A network of interdependent elements forming a unified whole

Our Leadership
Jill Snell is the Founder and Principal Consultant of CROSS. Jill has spent over 15 years of her life leading international, multimillion dollar marketing campaigns for Johnson & Johnson and Gillette. These same companies have entrusted her to head up the implementation of national marketing plans with their largest customers. Even with this success, she still received the most personal satisfaction from marketing church events. After receiving her MBA in Marketing, she knew she wanted to take her talents to market solely for the Lord, helping churches to capture and connect with the harvest that the Lord has prepared for them. It was from this desire that CROSSwas born.

Our Services

Marketing and Business Management Consultation

Discovering the most effective way to get people to your church

1. Member Behavior and Needs Assessment
2. Community Assessment
3. Target Marketing Analysis and Mailings
4. Visitor Information Management and Analysis
5. Logo Design and Slogan Development
6. Marketing Communication Assessment
7. Marketing Communication Development and Design
8. Event Opportunity Gaps
9. Key Program/Event Identification, Evaluation and Analysis
10. Financial Resource Planning
11. Administrative Resource Planning

Information Technology Implementation

Providing IT products and services to enable your church’s marketing strategy

1. Website Design & Maintenance
2. Web Hosting
3. Search Engine Optimization
4. Visitor Information Management and Analysis
5. Customized Ministry/ Event Software Development
6. Information Management
7. Administrative Resource Planning
8. Database Development and Analysis
9. Workflow Management
10. Computer Software and Hardware Sales
11. Computer Helpdesk
12. Systems Integration

Our Approach

• At CROSS, we place our primary emphasis on understanding your ministry’s unique purpose and message. We then work to identify and eliminate any barriers that would prevent your target audience from receiving your message. So you end up with a Marketing Plan that is distinctive and exclusive to yo

We are able to understand your distinctive message by taking the time to actively
listen…

• To your Leadership by personally and extensively interviewing them to arrive at common definitions and priorities.
• To your Current Participants via a customized survey to understand their true needs and desires.
• To your Potential Participants to find out what drives them to attend events.

• We strive to fully understand the needs of those that currently attend or have attended your event. Why? We believe that a satisfied, fully engaged participant is an event's best advertisement to those not currently attending. It is after fully understanding your base that you can begin to build more loyal participants, capture the attention of those not currently attending the event, and convert those that may be attending another event as an alternative.
• We use customized data collection and delivery methods to gather, analyze and disseminate information fast and with quality. From online surveys, to interactive web sites, to mobile apps, we leverage the latest technology trends to meet your specific ministry objectives and target audiences.

Contact us today or visit www.knowyourcross.com for more information.